Content Systems

Content System & Motion: Content is rarely a one-off. It must be repeatable, functional, and integrated into existing brand logic. I develop visual systems for social media, campaigns, and motion graphics that structure content while maintaining consistency – across multiple formats and applications. Shape Republic Brand-Consistent Content: For Shape Republic, content is created directly […]

Brand Systems & Editorial

Brand Systems & Editorial: Editorial design, for me, is not about superficial design, but about structural work. It's about organizing complex content so that it functions in a way that is understandable, accessible, and visually consistent – across different formats. I have been working on publications for companies, institutions, and brands for many years: from guides and annual reports to series formats. My focus […]

Interface Systems

Interface Systems: I design interfaces that make complex content understandable and function with visual precision. Often, structures, content, or technical frameworks already exist. My task is then to develop a clear, consistent, and user-friendly system from these, through targeted UX optimization, clean visual hierarchies, and thoughtful design. The focus is not on effects, but on […]

Web Systems

Web Systems: I conceptualize, design, and develop websites that integrate content, structure, and visual concept from the outset. This involves more than just design; it's about functional systems: clear user navigation, a comprehensible information architecture, and a visual language that aligns with the brand and is consistently applied across all pages. Depending on the project, this ranges from […]

Event Systems & Live Communication

Event Systems & Live Communication: I develop visual systems for events that make complex content understandable and function consistently across all touchpoints. This involves not only designing individual assets, but also developing a clear visual logic that can be applied to space, stage, screens, and communication. Especially for large-scale events with […]

Shape Republic

For Shape Republic and its parent company 7NXT, I helped shape the visual development of the brand across various touchpoints. The focus was on connecting product, brand, and communication in a D2C context. This included developing branding for different markets such as Germany, Austria, Switzerland, France, and Italy, and designing over 50 product packages […]

Funny Pocket Book

The publisher Egmont Ehapa commissioned LOOM GmbH to design and develop a fully responsive website for the "Lustiges Taschenbuch" (Funny Pocket Book) comic collection. During my time working for LOOM GmbH, I conceived and designed the entire website, including logical concepts for the many special-interest community features. The layout was developed in close collaboration with Drupal […]

Bosch MCDS

Bosch MCDS developed a solution for visualizing workflows within a factory. The program's unique feature was its adjustable view of the entire work process, allowing users to focus on a single workstation or gain an overview of the whole process. As part of a UseTree team, I helped develop […]

Motherfoxer

Motherfoxer was a small urban DIY fashion label I founded in 2013. What started as a hobby soon evolved into a popular brand for limited-edition, handcrafted designs on beanies, shirts, hats, bags, crewnecks, and even walls featuring the iconic fox logo. by Pia Krühner by Pia Krühner by Pia Krühner by Pia Krühner by Kerstin Tietgen […]

Photocad

Photocad specializes in the production of custom SMD stencils of the highest quality and with the shortest possible delivery times. Customers and prospective clients can find out more on the website and conveniently and quickly configure their custom SMD stencil in the online shop. Delivery takes place on the next business day. Photocad commissioned Kontur Networx GmbH to relaunch the website. I have the […]