Hey, I'm LANA GROCHOWINA, I develop visual systems that connect brand, product and communication and work across different applications.

References

About me

For over 15 years, I have been working on brands, digital products, and visual systems.

My work ranges from developing complete brand identities to UI and digital platforms, as well as editorial, motion, and campaign design. I have worked on market launches, designed product packaging series and publications, developed interfaces for apps and learning platforms, and created large scale visual concepts for events.

Many of my projects are rooted in complex contexts, such as institutions, industry, or healthcare communication. For me, design is not a single outcome, but a system that structures content, makes it accessible, and works consistently across different applications.

I work across concept, design, and execution, from the initial idea through to technical implementation in web, print, and motion.

Skills

STRATEGY & BRAND
Creative Direction | Brand Systems | Visual Identity | Campaign Concepts
UX/UI & DIGITAL PRODUCTS
Interface Design | Wireframing & Prototyping | Information Architecture | User Journeys | Design Systems
CONTENT & MOTION
Content Design | Motion Graphics | Video Editing | Social Media Assets | Visual storytelling
EDITORIAL & PRINT
Editorial Design | Publications | Information Design | Print production
WEB & IMPLEMENTATION
Web Design | WordPress & Elementor | Wix Studio | CMS Systems | Hosting & Domains

Projects & Brands

7nxt

BDI

Bosch

Duden

Fraunhofer

Green Practice

Gymondo

Jewrovision

Funny Pocket Book

Kiddinx

Magix

Pfizer

Photocad

Pro7 Sat.1

Zentralrat der Juden