For Shape Republic and its parent company 7NXT, I contributed to the visual development of the brand across various touchpoints. The focus was on connecting product, brand, and communication within a D2C context.
This included developing branding for different markets such as DACH, France, and Italy, designing over 50 product packages, as well as campaigns, social content, and digital formats.
A key part of my work was building and refining visual structures that function in everyday use. Content needed to be efficiently produced and consistently applied across product, marketing, and platforms.
In addition, I took on art direction for various formats and worked closely with adjacent teams such as marketing and product.