Content is rarely created only once.
It must be repeatable, functional, and fit into existing brand logics.
I develop visual systems for social media, campaigns and motion graphics that structure content while maintaining consistency – even across many formats and applications.
Brand-consistent content
Shape Republic creates content through the direct interplay of product, brand, and performance.
My task was to develop social media assets that clearly showcase products while also being part of a consistent brand world.
The packaging I helped design is not only displayed, but also visually developed further. Colors, typography, and imagery intertwine and form the basis for recurring content formats.
A key focus is on multi-part posts that structure content and convey topics in clearly organized sequences. This results in content that not only works visually but also provides guidance and orientation.
Dynamic brand communication
For the BDI, I regularly develop moving content, from animations and video editing to social media assets.
The starting point is the existing visual identity, which I translate into motion and further develop for digital formats. The animated email signatures exemplify how even small applications can be made more dynamic and thereby develop a significantly stronger presence.
Movement is used deliberately to structure content, direct attention, and give communication more autonomy.
Clear social content
For Grüne Praxis, I conceived and implemented short social media videos that make complex content quickly accessible.
The visual foundation for this is the website design I developed. The Reels consistently adopt this design and extend it into external communication. This creates a consistent visual language across all touchpoints.
Through the targeted use of editing, timing, and reduced animation, content is created that is quickly understandable and remains visually consistent.
